Marketing & KOL Activation Plans

Axynom’s marketing strategy is not based on ad spend, fake growth, or borrowed hype. It is built entirely around incentivized contribution, organic shilling, and targeted KOL collaboration with contributors who earn, not extract.

This model rewards the people who actually grow the protocol, using budgeted campaigns, GP incentives, and transparent value exchange.

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Strategic Goals

• Build awareness among crypto-native creators, builders, and shillers

• Create constant visibility on Twitter/X, Telegram, Discord, and forums

• Drive consistent onboarding of new contributors and users

• Trigger viral behavior through fair payments and reputation-based growth

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Core Execution Channels

Channel	Strategy
Twitter/X	Daily contributor posts (memes, threads, growth recaps)
Telegram Groups	Shiller raids, meme drops, leaderboard competitions
Zealy / Guilds	Community growth challenges with GP bounties
Influencer Pods	Low-cost, mid-tier X accounts promoting real PoG content
PoG Campaigns	Weekly themes (e.g., “Explain Axynom in a meme”)
Reddit & Forums	Thread-based content rewards for discussions and FAQs
Inbound KOLs	Invite-only campaigns with GP or direct payment budgets

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KOL Activation Plan

Axynom does not hire influencers. Instead, it partners with contributors who already influence, and pays them fairly for effort, performance, and authenticity.

Tier	Criteria	Payout Range
Tier 1 – Micro	1k – 10k followers, active in Web3	$25 – $100 (in AXY or GP)
Tier 2 – Mid	10k – 50k, crypto audience, trusted	$100 – $500
Tier 3 – Large	50k+, case-by-case review	$500 – $1,000+ (campaign-based)

All KOL campaigns must:

• Disclose the incentive

• Share Axynom in a way that aligns with contributor-first principles

• Deliver analytics (engagement, clicks, replies)

Axynom pays for reach and impact, not just impressions.

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Contributor-Driven Marketing Engine

Instead of ads, Axynom uses its contributors to create:

• Viral content

• Educational explainers

• Community memes

• Walkthroughs and “how I earned X GP” posts

• Review threads and response debates

Each piece is:

• Measured

• Rewarded

• Owned by the contributor, not the protocol

This builds a culture of participant-led marketing, where promotion and ownership are inseparable.

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Budget Allocation (First 6 Months)

Channel	Budget (from Treasury)
Contributor-Led Campaigns (PoG)	$30,000 – $50,000 (in GP)
KOL Partnerships (Paid)	$10,000 – $20,000
Community Growth Ops	$5,000 – $10,000
Total	$45,000 – $80,000

All spending is tracked, reported, and tied to outcomes — not vanity metrics.

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Axynom’s visibility will come from hundreds of real people posting because they were paid fairly, respected publicly, and given a reason to care.

That’s how you scale marketing by making the community the engine.