Marketing & KOL Activation Plans
Axynom’s marketing strategy is not based on ad spend, fake growth, or borrowed hype. It is built entirely around incentivized contribution, organic shilling, and targeted KOL collaboration with contributors who earn, not extract.
This model rewards the people who actually grow the protocol, using budgeted campaigns, GP incentives, and transparent value exchange.
Strategic Goals
Build awareness among crypto-native creators, builders, and shillers
Create constant visibility on Twitter/X, Telegram, Discord, and forums
Drive consistent onboarding of new contributors and users
Trigger viral behavior through fair payments and reputation-based growth
Core Execution Channels
Twitter/X
Daily contributor posts (memes, threads, growth recaps)
Telegram Groups
Shiller raids, meme drops, leaderboard competitions
Zealy / Guilds
Community growth challenges with GP bounties
Influencer Pods
Low-cost, mid-tier X accounts promoting real PoG content
PoG Campaigns
Weekly themes (e.g., “Explain Axynom in a meme”)
Reddit & Forums
Thread-based content rewards for discussions and FAQs
Inbound KOLs
Invite-only campaigns with GP or direct payment budgets
KOL Activation Plan
Axynom does not hire influencers. Instead, it partners with contributors who already influence, and pays them fairly for effort, performance, and authenticity.
Tier 1 – Micro
1k – 10k followers, active in Web3
$25 – $100 (in AXY or GP)
Tier 2 – Mid
10k – 50k, crypto audience, trusted
$100 – $500
Tier 3 – Large
50k+, case-by-case review
$500 – $1,000+ (campaign-based)
All KOL campaigns must:
Disclose the incentive
Share Axynom in a way that aligns with contributor-first principles
Deliver analytics (engagement, clicks, replies)
Axynom pays for reach and impact, not just impressions.
Contributor-Driven Marketing Engine
Instead of ads, Axynom uses its contributors to create:
Viral content
Educational explainers
Community memes
Walkthroughs and “how I earned X GP” posts
Review threads and response debates
Each piece is:
Measured
Rewarded
Owned by the contributor, not the protocol
This builds a culture of participant-led marketing, where promotion and ownership are inseparable.
Budget Allocation (First 6 Months)
Contributor-Led Campaigns (PoG)
$30,000 – $50,000 (in GP)
KOL Partnerships (Paid)
$10,000 – $20,000
Community Growth Ops
$5,000 – $10,000
Total
$45,000 – $80,000
All spending is tracked, reported, and tied to outcomes — not vanity metrics.
Axynom’s visibility will come from hundreds of real people posting because they were paid fairly, respected publicly, and given a reason to care.
That’s how you scale marketing by making the community the engine.
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